TikTok and Tomorrowland Join Forces for Unprecedented Content Partnership in 2023

TikTok and Tomorrowland have recently unveiled an exciting official content partnership for the upcoming year, aiming to unite the electronic music community like never before. This groundbreaking collaboration will feature TikTok LIVE broadcasts of headline performances from Tomorrowland’s renowned Main Stage, as well as exclusive behind-the-scenes content from artists and creators. The goal is to provide a truly immersive experience, capturing the electrifying atmosphere of the festival and allowing the global community to be a part of it.

As part of this innovative partnership, TikTok will host 24 livestreams featuring some of the biggest names in the industry, including Steve Aoki, Dimitri Vegas & Like Mike, Amber Broos, Lost Frequencies, Timmy Trumpet, Afrojack, and Armin van Buuren. These livestreams will give music lovers around the world the opportunity to witness the magic of Tomorrowland firsthand, regardless of their physical location.

In addition to the livestreams, TikTok will curate in-app playlists and establish a dedicated search hub for all things Tomorrowland. These features will serve as a comprehensive resource for fans, providing access to a wide range of content, artist performances, and music from the festival weekend. A global hub using the hashtag #Tomorrowland will be created, fostering a sense of unity and enhancing the overall festival experience for the community.

The collaboration between TikTok and Tomorrowland underscores the festival’s immense popularity within the TikTok community. The hashtag #Tomorrowland has already garnered over 2.8 billion views, with creators using it as a platform to showcase their favorite festival moments and performances from previous years. By joining forces, TikTok and Tomorrowland aim to take the global community on an even more spectacular journey into the world of music, unity, and magic. Tomorrowland is renowned for its elaborate stage designs and top-notch production, drawing inspiration from science fiction and fantasy. As a global phenomenon, the festival attracts attendees from over 200 nationalities, with over 400,000 fans expected to participate this year. The lineup will feature a diverse range of electronic music genres, including house, techno, trance, and drum and bass. Spanning across two weekends, from July 21st to 23rd and July 28th to 30th, the 17th edition of Tomorrowland will showcase over 750 artists across 16 stages.

Expressing enthusiasm about the partnership, Michael Kümmerle, Business Development Lead, Global Music Content & Partnerships at TikTok, stated, “We’re thrilled to partner with Tomorrowland, one of the world’s biggest and most iconic festivals. With its legendary lineup and truly global audience, Tomorrowland is the perfect festival partner for our thriving community of electronic music lovers who gather on TikTok.” TikTok has played a significant role in shaping the electronic and dance music scene, with the platform being hailed as the “central place for fan engagement” in the IMS Business Report 2023. It has become a vital platform for dance music’s vibrant creator culture, hosting an ever-growing community of creators. TikTok has previously collaborated with other influential EDM events, such as the Amsterdam Dance Festival, and has showcased globally renowned artists and DJs like Calvin Harris, Shygirl, BICEP, Fred again.., Annie Mac, Nia Archives, and Venbee.

With the powerful combination of technology and creativity, this partnership between TikTok and Tomorrowland promises an exhilarating experience for music enthusiasts worldwide. The magic of the festival will be brought to a global audience in unprecedented ways, setting the stage for an unforgettable journey into the world of Tomorrowland.