Unique Roland 808 BMX Bike Created for 808 Day Celebration

In celebration of this year’s 808 day, Roland is set to auction a one-of-a-kind Roland 808 BMX bike, with the proceeds earmarked for a scholarship at the 1500 Sound Academy.

This initiative pays homage to Roland’s legendary TR-808 drum machine, which has left an indelible mark on the music industry. Originally launched in 1980, the TR-808 was produced for just two years, resulting in only 12,000 units before its discontinuation due to the scarcity of vital transistors.

Graffiti artist and vintage BMX designer DUROTHETHIRD was commissioned by Roland to create the unique bike. Constructed using original parts such as a 1983 Dyno Comp frame, Odyssey pedals, Dyno pretzel bars, and Panaracer tires, the bike stands as a creative fusion of music and BMX culture.

The auction, which commenced on August 8 and will conclude on August 16, will direct its proceeds to a scholarship fund at the 1500 Sound Academy, providing opportunities for aspiring artists.

Nathan Chandra, Founder and Creative Director of Roland Lifestyle, expressed his enthusiasm: “I believe music is a ladder for the soul to reach the highest realms and to participate in an initiative to help a student gain access to one of the best music schools in the world is an honour. It is exciting to work with the 1500 Sound Academy and Roland to help fund the dream of music for the next generation.”