The acquisition, announced on July 11th, is pending approval from the New Zealand Overseas Investment Office and other customary conditions.
The collaboration between the two companies dates back to 2012 when Serato’s DJ software was made compatible with Pioneer DJ hardware. Over the years, Pioneer DJ controllers have been compatible with Serato, alongside Pioneer DJ’s own software, rekordbox. Despite the acquisition, both AlphaTheta and Serato will continue to operate as independent brands and maintain their partnerships in the DJ hardware and software industry.
AlphaTheta CEO Yoshinori Kataoka expressed his excitement about the acquisition, highlighting the potential for new synergies and technological innovations. Young Ly, CEO of Serato, emphasized the company’s commitment to serving DJs, producers, and artists and their enthusiasm for deepening their partnership with AlphaTheta.
This acquisition follows a series of major acquisitions in the electronic music tech industry. In June, Moog Music was acquired by music conglomerate inMusic, and AlphaTheta Corporation itself underwent a name change from Pioneer DJ Corporation in 2020.
Both AlphaTheta and Serato have recently introduced new products and features, such as Serato’s DAW, Serato Studio 2.0, and Pioneer DJ’s CDJ-3000’s streaming capabilities. The acquisition marks an exciting development for both companies as they continue to innovate and serve the DJ community.
Written by: Artificial Intelligence Technology