Technology

Can AI Predict Hit Records?

todayJune 30, 2023 19

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Can AI Predict Hit Records?

Artificial Intelligence (AI) has provided a fresh perspective on our current technology and its potential advantages. As AI continues to explore uncharted territory, it is undoubtedly making a positive impact across various industries. One of the latest breakthroughs in the music industry involves analyzing brain signals while listening to music, aiming to predict which songs will resonate most with the audience.

Paul Zak, a professor specializing in psychology, management, and economic sciences at Claremont Graduate University, conducted a recent study combining machine learning, brain scanning, and music. Thirty-three participants, aged between 18 and 57, wore brain sensors and listened to a one-hour playlist of diverse songs. By analyzing their brain activity, researchers could determine the appeal of each song based on mood and energy levels. The data obtained from multiple brain scans were then used to predict commercial success with an impressive accuracy rate of 97%. In contrast, a non-AI model achieved only 67% accuracy. This breakthrough offers promising potential for advertising music that is likely to be well-received by a broader audience.

However, it’s important to note that the study’s sample size was relatively small, warranting further research with a larger and more diverse group of participants to establish concrete conclusions. Albert Bifet, the director of the AI Institute at the University of Waikato, expressed the need for caution, stating, “It is interesting that the number of people they used is not large, so I’m curious to know what happens when we study other people. I think we need to be careful.”

To truly leverage this research as an advantage for streaming services, additional data and experimentation are necessary. Given the complexity of the human brain, it will take time to refine and expand upon this AI model.

As AI continues to navigate uncharted territory, it is crucial to exercise caution when applying this technology. Nevertheless, it is encouraging to showcase the positive aspects of Artificial Intelligence and explore its potential in the music industry.

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Written by: AIT

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