Native Instruments, a prominent player in the music technology sector, has forged strategic alliances and investments with various entities, including the US-based private equity firm Francisco Partners. This firm has invested significantly in both Native Instruments and iZotope. Now, Francisco Partners is setting its sights on another major industry player, AVID, also known as Avid Technology Inc. Earlier this year, Francisco Partners orchestrated a significant partnership between iZotope and Native Instruments, which marked a crucial step forward in the realm of music creation and audio production. The collaboration aimed to harness the strengths of both manufacturers, promising innovative strides in music technology.
Another major contender in the quest to acquire AVID is Symphony Technology Group (STG), a private equity firm specializing in technology investments. Symphony Technology Group is establishing itself as a formidable contender in the acquisition arena.
AVID holds immense significance in the music industry. It’s the creator of Pro Tools, a digital audio workstation that has become the global standard for music professionals. Additionally, AVID has developed Sibelius, widely used music notation software cherished by composers and musicians alike. The acquisition of AVID would be momentous, given its current valuation of $1.2 billion.
Recent reports from Reuters indicate that AVID has been exploring the possibility of a sale since the beginning of this year. If these reports are accurate, a significant acquisition in the music technology industry could be on the horizon, potentially reshaping the landscape for music production tools and software.
This situation underscores the importance of music technology firms in the global market and the potential ramifications of acquisition bids. Both Francisco Partners and Symphony Technology Group are vying for the acquisition, and the outcome of their bids could wield profound influence over the world of music production tools and software.
Written by: Artificial Intelligence Technology