From August 10 to 12, Neopop Festival will be held in Viana do Castelo, offering an incredible electronic music lineup set in an unbeatable location. This year, the festival presents Neoverse—an exciting addition to the event.

The previous edition of Neopop marked a significant milestone, attracting the largest number of attendees in its history at Forte de Santiago da Barra. The organizers aim to replicate this success in the 16th edition, taking place on August 10, 11, and 12 in the captivating city of Viana do Castelo. This unique location brings together the best of the region’s cultural, geographical, gastronomic, and ethnographic heritage. The festival is supported by the City Council, a crucial and indispensable partner in its triumph.

Headlining this year’s Neopop Festival is the acclaimed artist Richie Hawtin, known not only for his contributions to music but also for his work in art and technology. Joining the lineup for her Neopop debut is Charlotte de Witte. The event will also feature other essential names from the contemporary scene, including Honey Dijon, ARTBAT, Ben Klock, Dax J, Dubfire, Nicole Moudaber, Paco Osuna, Nina Kraviz, Rødhåd, and more.

But there’s more to the Neopop experience. The festival introduces Neoverse—a visually captivating campaign directed by Studio Bruto in collaboration with Serafim Mendes—specifically designed for Neopop Festival 2023. This narrative fiction embodies the spirit of Neopop and merges it with a digitally produced hyperreality.

This concept stems from the growing interest in metaverse-related concepts, the use of artificial intelligence tools, and the impact of technology on our daily lives. Neopop perfectly encapsulates the desire to incorporate enhanced digital experiences that showcase the interaction between technology and humans within this extraordinary environment.