Universal Music Group Partners with AI Company Endel in Collaborative Agreement

todayMay 29, 2023 3

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Universal Music Group Partners with AI Company Endel in Collaborative Agreement

Endel, a company that leverages AI technology to create soundscapes for work, meditation, and sleep, has formed a partnership with Universal Music Group (UMG). This collaboration, as reported by Pitchfork, enables UMG to utilize Endel’s technology in order to develop scientifically backed soundscapes that aim to enhance listeners’ well-being.

Endel’s generative technology empowers musicians to create fresh iterations of their compositions, explore new sounds, and even craft ever-evolving works that align with their artistic style. By merging their expertise with Endel’s ingenuity and scientific innovation, UMG aims to harness the potential of AI as a creative tool to benefit their artists, labels, and songwriters.

UMG’s Chief Digital Officer, Michael Nash, expressed his enthusiasm for the partnership, stating, “We are excited to collaborate and leverage their proprietary AI technology to craft artistically driven musical soundscapes, grounded in our artist-centric philosophy, which are purposefully designed to enhance the well-being of our listeners. This collaboration is powered by AI that respects artists’ rights and aligns with our commitment to their development.”

Endel has previously collaborated with notable artists such as Grimes, Richie Hawtin, and James Blake on AI-based music projects, showcasing the transformative potential of combining music and artificial intelligence.

According to a recent study, a significant 60% of musicians already employ AI in their creative process, highlighting the growing integration of technology within the music industry.


Written by: AIT

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