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Universal Music Group Releases Album Compilation of Accelerated Tracks Responding to TikTok Trend

todayJune 13, 2023 27

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Universal Music Group Releases Album Compilation of Accelerated Tracks Responding to TikTok Trend

In response to its immense popularity on TikTok, Universal Music Group has recently unveiled a new compilation album featuring sped-up tracks. The ever-evolving landscape of social media, including platforms like Instagram, TikTok, and Twitter, has significantly impacted various industries, and the music industry is no exception. TikTok, in particular, has emerged as a powerful influencer in shaping music creation and release strategies. As trends on the app continue to dictate the way we consume music, songs have become shorter to align with these trends. One of the most prominent trends currently causing a sensation is the speeding up of songs, evident by the staggering 17.8 billion views garnered by the #spedupsounds hashtag on TikTok.

Recognizing the impact of this viral sensation, Universal Music Group has adjusted its focus to cater to this space. The latest response to this trend is their recently released compilation album on Spotify titled “Sped Up Songs: Official Remixes from Viral Creators and Speed Radio.” The album, which has already amassed tens of millions of listens, features a “groundbreaking creator collective” and includes notable tracks from world-renowned artists spanning several years. Universal Music Group has also partnered with popular TikTok remixers such as Tristan Olsen, Kuya Magik, ex7stence, and Esteve to enhance the compilation.

Mike Biggane, Global EVP of Music Strategies and Tactics at UMG, expressed excitement about sharing this compilation, stating, “We’re excited to share this compilation of some of today’s most popular tracks that highlight the music creator community responsible for driving viral trends across media platforms. Since its start, Speed Radio has been dedicated to artists and creators as the only legitimate collective that provides a path to commercial releases for creator mixes with co-signs from superstar artists such as The Weeknd, Kim Petras, and Sam Smith. We work hard to celebrate the human artistry behind these songs and will continue to shine a light on the incredible talent behind this inspiring music.”

This trend is poised to gain even more popularity, considering that some sped-up tracks receive more interaction than the original versions. A notable example is R&B artist Miguel, whose sped-up version of his 2010 single “Sure Thing” made its way to the Billboard Top 20, landing at #15 over ten years later.

As the influence of TikTok and social media continues to shape the music industry, expect more exciting developments and collaborations that embrace the creativity and talent of creators in this dynamic digital landscape.

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Written by: AIT

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